About Me
Hi! I’m Liesl (Harr) Hoole.
My journey as a web developer has come from a wide variety of experiences and touchpoints. Being homeschooled, I started by taking a couple of online web design and development classes. My Dad’s law firm hired me to figure out and improve his website starting at age 14, which kickstarted my path in all things web.
Since then I have dabbled in lots of different aspects of graphic design, web development. and digital marketing, which has given me a good foundation for managing a company’s online presence. I found my passion in front-end development while working for Purple and later Cricut. I love seeing my projects come to to life online.
Outside of work, I have the cutest family! I love exploring the world with my two wonderful kids – spending as much time in nature’s playground as possible. I love story time, walks around the neighborhood, and baking yummy treats every chance I get.
Professional Journey
June 2023 - Present
Web Marketing Manager
Injury Smart Law
Injury Smart Law is the family business. As such, I have held many roles and built many websites for them throughout the 18 years they have been in business. My latest position has been handling all things online marketing. This includes SEO optimization, PPC management, graphic design for promotional projects, coordinating community events, and more.
Nov 2020 - June 2023
Lead Software Engineer
Cricut Inc.
I loved my time at Cricut! In the couple of years I worked there I quickly rose through the ranks starting as a mid-level engineer to leading the Desktop efforts across 2 teams working to improve the discover-ability of both Cricut and Community created projects, images, profiles, and more, as well as overseeing the efforts to engage our members and encourage them to share their projects and creating a social community platform where members can gain inspiration for their next crafting projects.
Aug 2018 - Nov 2020
Sr. Software Engineer
Purple Innovation
As one of the most senior developers at the time, I touched all aspects of this rapidly growing eCommerce company. My last position was leading the team, specifically with the development of all new front-end features and coordinating their intense promotion schedule. This included heavy customization of their Shopify platform, including connecting to their cart API, customization of Shopify Scripts for their various promotions, and maintaining their checkout pages using Shopify’s built-in experience.
Jan 2016 - Aug 2018
SEO Manager
Netmark, Big Leap, & More
Pre-Purple and post-school, I worked at Netmark and Big Leap, both as an SEO specialist, SEO Manager, and also helping with any web development work needed. I also worked at a startup company wearing many hats for kickstarter campaigns. These all gave me valuable skills in the digital marketing world, and solidified my desire to work more in code than the marketing world.